Original Plan for Covers

 These are the original genres of magazines I planned before narrowing down my choice. In this I included potential articles, gender focus and potential names.

I took my favorite idea and expanded on my ideas, giving me a clear basis upon which to expand upon.

Researching the Target Audience - survey

Researching the Target Audience

For my survey, I had 28 usable responses with 15 being male and 13 being female. However, 70% of all of my answers were ranged between the 16-18 year old age group. On my survey, I let each of these pick multiple favourite genres of magazines to read.
The most popular genres which I found for males were: gaming, technology, music, film, and sports.
The most popular genres I found for females were: music, fashion, and gossip.

A surprising result I found was the interest of food and drink within both genders, meaning that this would be a good thing to include in my magazine to some extent.

The next question I asked was how much they read magazines, with about 85% of people answering "Never" or "Rarely". This implies that there isn't a big demand for magazines in my target audience. This could be due to the internet being very prevalent within this generation. This means that including plugs for social media could be beneficial to my newspaper.

Another question I asked in my survey was which part were they more likely to read/focus to. I expected main articles to be the most popular result, however the interest in puzzles was also noticeable. This implies that the most important thing for a good magazine is the main article's initial appeal to the reader.
I also found that noone said that they looked at small articles, advertising, and surveys. This implies that these have no appeal to an audience and therefore including them on the front cover would not be favorable to my target audience.

Research - Hearst Magazines UK

Research Hearst Magazines UK

On the Hearst Magazine website, many of the magazines shown are more targeted to an older demographic. This is because of the idea of wealth present in many magazines in the genres of fashion, travel and decoration. However there is a relation to younger cultures being shown with the addition of food magazines such as Food Network.

The list of their magazines are:

Fashion:
- Elle
- Bazar
- Esqice
- Town & Country

Lifestyle:
- Cosmopolitan
- Asda Good Living
- Best
- Good Housekeeping
- Prima
- Red

Health:
- Liza Earle Wellbeing
- Men's Health
- Women's Health
- Netdoctor
- Running

TV/Film:
- Digital Spy
- Inside Soap

Interior Design:
- Elle Decoration
- House Beautiful

Other:
- Financially Fabulous
- JOURNEY
- QP
- Real People
- Country Living

Research - Bauer Website

Research -  Bauer Website

On the Bauer website, there are only 6 companies which are appealed to an age range between 18-24, within these there are 4 different music companies, a gossip outlet and a film outlet. This shows that there is a big demand for modern music within my target age group, however due to these 4 big influencers there is not much of a gap in the market.

In these magazines, most of them include sports such as fishing and golf, as well as many surrounding different cars. Although the car genre can apply to all age groups, most o the magazines are most likely targeted to appeal to an older age group. This is supported by only 2 magazines here linking to the "audience age range finder" between 18-24. This implies that there isn't many people around my target age group that purchase magazines. Linking to Bauer's previous research on millennial's, 11% of millennial's are influencers, and these spend the most time online. Due to them being influencers, trends that are set are mostly started by them, which are also seen from things they see online. This implies that there is a greater focus on online advertising towards this target audience rather than on magazines. This would link to websites being an influential set on trends instead of creating different magazines to appeal to them.

The Millennial Chapter is the study done to find these results. This is where qualitative and quantitative research took place in order to split the genre of millennial's into 5 distinct segments, influencers, adopters, apprentices, entertained, and contented. This information gives a lot of information to agencies, advertisers and Bauer to let them learn how to both approach and sell to this target audience.